Thought Leadership
Expert insights on identity resolution and first-party data strategy—delivered through articles, podcasts, and industry analysis.
Future-proof your loyalty program for an AI world [A Fast Company Byline]
AI exposes loyalty program gaps. Here's how to fix them.
Enrique Muñoz Torres
1 min read
Retailers are racing to deploy AI, but there's a problem: the data fueling those models is incomplete. Loyalty programs capture your best customers in vivid detail—but 70% of in-store transactions remain anonymous, creating massive blind spots. When AI optimizes against incomplete data, it wastes marketing spend, distorts forecasts, and undermines customer lifetime value predictions.
Bridg GM and Fast Company contributor, Enrique Muñoz Torres explains why loyalty without identity resolution isn't loyalty at all—it's a blind spot waiting to be exposed.
Read the full article in Fast Company →
Retailers Can't Bring Back Customers Without Better Data [A Fast Company Byline]
Why Your Win-Back Campaigns Are Failing (Hint: It's Not Your Messaging)
Enrique Muñoz Torres
1 min read
The uncomfortable truth about customer retention: you can't win back shoppers you never knew you had. In this Fast Company piece, Bridg GM and Fast Company contributor, Enrique Muñoz Torres reveals why retailers are building retention strategies on incomplete data—and what complete customer visibility actually looks like.
Read Enrique's insights in Fast Company →
The hidden power of convenience stores in holiday shopping [A Fast Company Byline]
National RMNs focus on planned trips. C-stores capture last-minute, high-intent purchases. Why CPG brands need both strategies.