Future-proof your loyalty program for an AI world

Retailers are racing to deploy AI, but there's a problem: the data fueling those models is incomplete. Loyalty programs capture your best customers in vivid detail—but 70% of in-store transactions remain anonymous, creating massive blind spots. When AI optimizes against incomplete data, it wastes marketing spend, distorts forecasts, and undermines customer lifetime value predictions.

Bridg GM and Fast Company contributor, Enrique Muñoz Torres explains why loyalty without identity resolution isn't loyalty at all—it's a blind spot waiting to be exposed.

Read the full article in Fast Company

Related resources

Retailers Can't Bring Back Customers Without Better Data

Why Your Win-Back Campaigns Are Failing (Hint: It's Not Your Messaging)

The hidden power of convenience stores in holiday shopping

National RMNs focus on planned trips. C-stores capture last-minute, high-intent purchases. Why CPG brands need both strategies.

Future-proof your loyalty program for an AI world

AI exposes loyalty program gaps. Here's how to fix them.