In-store identity resolution

Bridg eliminates the in-store blind spot – identify unknown in-store customers and incorporate them into your first-party data without upheaval to the rest of your customer data stack.

A different kind of identity resolution

The only platform to initiate identity resolution from the point-of-sale transaction

A customer behind every purchase

Eliminate anonymous transactions from your data set

The missing link to customer truth

Fill in the gaps to truly see your customers

Double (or triple) your reachable customers

Convert faceless transactions into brand advocates

Unlock the value of in-store transaction data

Convert anonymous transactions into customer knowledge
Link anonymous transactions to customers you already know, create new profiles for those you didn't, and enrich all profiles with 140+ extended attributes.
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Expand reachable customers
Activate paid media campaigns that reach previously anonymous customers - and grow your reachable universe by 2-3x.
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Solve tap-to-pay signal loss
Overcome the 20-50% decline in customer identity signals in-store with our contactless payment solution.

How it works

Data ingestion

Multiple sources of data are ingested via flexible pre-selected data transfer options.

Data processing

Client data signals are matched against those in our proprietary database using highly sophisticated algorithms.

Identity resolution

Our industry-leading identity resolution solution provides higher identification rates and match quality on your unknown customers.

Anonymous customer profile

Privacy-safe profiles are built with SKU-level purchase data and enriched with demographic, socioeconomic and lifestyle attributes.

Analytics and audience activation

Data is always accessible for analytics, modeling, segmentation, activation and measurement using business intelligence and your omnichannel marketing tools of choice.

Proof in the Data

Unparalleled customer success

10x Increase in targetable individuals
Convenience retailer sees 10x increase in addressable audience
One the nation's largest convenience retailers used our solution to access tens of millions of privacy-safe individual customer profiles with SKU-level purchase history to drive personalized offers to all customers.
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5-6x Increase in ROAS over benchmark
QSR uncovers 78M customers and outperforms ROAS benchmarks 5-6X
Find out how we helped an international quick service restaurant chain determine which campaigns would yield the highest return on ad spend (ROAS) using their newly expanded first-party data.
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2x Increase in retail media revenue
Retailer doubles retail media revenue
A retail client used our exclusive cookieless identity resolution capabilities to significantly expand 1st party data and drive more meaningful campaigns for brand partners.
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Integrations

Supercharge your martech stack

Round out your customer data set with anonymous transaction profiles without overhaul of the current tech stack. Bridg's data warehouse-native platform flexes to supplement the system you've got.

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