# Expand your first-party audience to grow your retail media network

## CHALLENGE

One of our fast-growing retail clients with double-digit stores across the US was facing a problem endemic to brick-and-mortar retailers. They were executing billions of daily in-store transactions but only having the capabilities to identify a small fraction of the customers behind these purchases.

Investments had been made into developing and launching a loyalty program to better understand customer behavior, enhance engagement, and improve measurement capabilities, but the program identification rate stayed stubbornly low.

**A vast majority of the in-store shoppers continued to remain anonymous, which translated into inefficient internal marketing and constrained revenue growth in their retail media network.**

## SOLUTION

Utilizing the retailer’s point-of-sale (POS) transaction data, and its industry leading offline to online identity resolution capabilities, Bridg significantly increased both the number of identified in-store shoppers and transactions attributable to individual consumers.

**The retailer now has access to millions of additional privacy-safe, marketable customer profiles with SKU-level purchase history, demographic, socioeconomic, and special interest attributes, that will help them drive personalized and meaningful campaigns to their shoppers.**

If your business is looking for ways to identify anonymous customers and uncover deeper insights around spending behavior, [reach out](/content/contact-us/index.html) to us today!

## QSR client measures positive campaign impact on new customer acquisition, incremental sales and CLTV

An international QSR wanted to determine how a recent product-driven offer performed across different customer segments, and measure how the offer impacted customer lifetime value (CLTV) as well.

## QSR client outperforms campaign benchmark 1.4x-1.9x by engaging lapsed guests

When an international QSR chain wanted to determine which campaigns would yield the highest ROAS using their newly expanded first-party data, they turned to Bridg to uncover rich measurement insights.

## QSR client uncovers 78M customers and outperforms ROAS benchmarks 5-6X

A QSR client was looking to identify and better understand their guests, as well as extend their targeting and attribution capabilities during media activation.