See the shoppers you've been missing

From loyalty program limits to first-party data constraints, retailers lack visibility into anonymous in-store shoppers. Growth strategies are often built on a tiny, skewed subset of customers, leaving opportunity and revenue on the table.

Bridg closes these gaps, giving retailers the data they need to generate fuller insights, run smarter campaigns, and unlock valuable new customer segments.

Retail faces unique challenges

The in-store channel still accounts for 80%+ of retail sales and serves as a critical marketing and brand experience. Yet without consistent identity signals or widespread loyalty adoption, it produces volumes of transactional data that can’t be tied back to individual shoppers or used for meaningful insight and measurement.

The loyalty loop

If every first-time customer joined a loyalty program, retailers could personalize onboarding and retention from day one. Instead, most shoppers remain anonymous, driving inefficient tactics like discounting full-price buyers or targeting low-value customers for loyalty acquisition. What if retailers could understand shopper value and intent from the very first visit?

You can't stop what you can't see

Churned customers represent wasted marketing spend, but they’re also the hardest to understand because they were never identified in the first place. Retailers lack the data needed to see early signs of disengagement or understand how shopping behavior changes before churn occurs. As a result, prevention and win-back efforts are broad and inefficient.

How does it work?

Data ingestion

Multiple sources of data are ingested via flexible pre-selected data transfer options.

Data processing

Client data signals are matched against those in our proprietary database using highly sophisticated algorithms.

Identity resolution

Our industry-leading identity resolution solution provides higher identification rates and match quality on your unknown customers.

Anonymous customer profile

Privacy-safe profiles are built with SKU-level purchase data and enriched with demographic, socioeconomic and lifestyle attributes.

Analytics and audience activation

Data is always accessible for analytics, modeling, segmentation, activation and measurement using business intelligence and your omnichannel marketing tools of choice.

How Retail can benefit from Bridg

Overcome declining signals from contactless payments

With contactless payments now accounting for 50% of transactions and growing, retailers are losing the signals they rely on to connect customers to purchases. Bridg’s Identity Graph restores match rates and helps you reclaim actionable customer insights.

Upgrade legacy in-store identity approaches

Rectify your trade area append solution with a transaction-based, in-store identity platform and gain confidence in your customer data. Improve deterministic match rates to paid media destinations and make every marketing dollar more precise.

Run AI Agents on more complete data

Give your AI agents the full picture. Bridg fills the in-store gaps in customer data, turning transaction fragmented signals into complete profiles that power better decisions and campaigns.

Unlock a broader picture of your customers

Bolster deeper understanding of your entire customer base with 140+ demographic, socio-economic, and interest-based attributes that power smarter insights, segmentation, and lookalike modeling.

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