Drive growth beyond the pump
In a channel where loyalty is hard to build, creating a complete view of the customer can feel out of reach. Bridg turns the data you already have into a powerful asset that drives acquisition, loyalty growth, merchandising strategy, and smarter real estate decisions.
.webp)
Challenges in Fuel and Convenience today
Convenience stores face the broadest range of consumer behavior across retail - from daily coffee and meal stops to weekly fill ups to sporadic passer thrus. Yet most convenience store shoppers are invisible, driven by quick, anonymous trips that leave major blind spots in customer understanding.
Hidden in plain sight
Insights teams are left to build growth strategies focused only on loyal, known guests, often <10% of customers. They miss critical insights that results in wasted marketing dollars. What would change if convenience retailers could see and engage beyond loyalty?
Drive them in-store
Key to growth is moving fuel customers in-store, yet sporadic customers are the least likely to engage, making them unknown and unreachable. Bridg connects customers to transactions and gives Convenience stores the data needed to bring pump-only customers inside to cover all of their on-the-go needs.
How does it work?
Data ingestion
Multiple sources of data are ingested via flexible pre-selected data transfer options.
Data processing
Client data signals are matched against those in our proprietary database using highly sophisticated algorithms.
Identity resolution
Our industry-leading identity resolution solution provides higher identification rates and match quality on your unknown customers.
Anonymous customer profile
Privacy-safe profiles are built with SKU-level purchase data and enriched with demographic, socioeconomic and lifestyle attributes.
Analytics and audience activation
Data is always accessible for analytics, modeling, segmentation, activation and measurement using business intelligence and your omnichannel marketing tools of choice.
How Fuel and Convenience can benefit from Bridg
Overcome declining signals from contactless payments
With contactless payments now accounting for 50% of transactions and growing, retailers are losing the signals they rely on to connect customers to purchases. Bridg’s Identity Graph restores match rates and helps you reclaim actionable customer insights.
Upgrade legacy in-store identity approaches
Rectify your trade area append solution with a transaction-based, in-store identity platform and gain confidence in your customer data. Improve deterministic match rates to paid media destinations and make every marketing dollar more precise.
Run AI Agents on more complete data
Give your AI agents the full picture. Bridg fills the in-store gaps in customer data, turning fragmented transaction signals into complete profiles that power better decisions and campaigns.
Support a revenue driving Retail Media Network
Identifying 2-4x more customers means the ability to expand reach for your CPG partners. Find the scale needed to grow your own program or join a consortium of retailers such as Bridg's Rippl Retail Media Network.
Let's talk
Reach out to us and see how we can grow your first-party data and unlock customer insights that you never knew you could have.
First name
Last Name
Phone number
Company name
Job title
Message
By submitting this form, I understand and agree to the Privacy Policy
Thank you for reaching out to us!
A member of our team will be in touch within 48 hours.